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How Facebook became an effective marketing platform


Facebook is the largest social media network in the world, making it a prime location to help you advertise your business. However, it’s not as easy as putting up a picture next to a Facebook page with your business name on it. You need to have a strategy to not only get seen by people but have people engage with the content you put out.

Why Facebook

Initially meant to be focused only on college students, Facebook then roped in younger audiences, and even much older ones, allowing your business to have a reach that spans multiple demographics.

  • Potential customers: The website, as of January 2018, has 2.2 billion active users per month, a mind-blowing number of potential audiences to your advertisements.
  • Actual customers: Having a page and an interactive audience that likes and comments on your cone tent is not enough, they’ve to actually want to buy your products or services, outside of Facebook. The gathering of email addresses through contests and newsletters makes sure that even in the unlikely event Facebook suddenly disappears, you still have enough contact information to continue marketing to the audience you once had. However, as with everything, doing anything too much is bad for you, so learn to space out the marketing emails.
  • Lower expenses: Having a Facebook page not only offers you the freedom to put up whatever you like, but is practically free. It also costs relatively little to sponsor your page, so that it reaches a wider audience.
  • Target audience: The internet is a wonderful place for advertisements, as websites like Facebook and Google track user’s data to figure out the topics they’re interested in, bringing only advertisements the algorithms deem appropriate to their screens. This makes sure your ads are reaching largely the people who are more likely to buy your services, unlike TV or newspaper advertisements, which are comparatively undiscernible. You can even customize your ads in a way that the algorithms only display them to a certain group of people, for example people from a certain area.
  • Insights: Facebook has a feature called Facebook Insights that allows non-technical business owners to obtain and understand data related to their page’s reach, likes and engagement, along with the mentioned parameters for every post you make. This allows you to recognize what works in the market, and what doesn’t.
  • Loyal customers: Customers today look to online platforms to shop for products and services. Having your page online not only allows you more visibility but also an audience that knows your brand and are more likely to buy from you than a less visible brand.
  • Website traffic: Posts on Facebook that doesn’t bring customers to your business are not marketing posts. They’re just for entertainment. Your goal while making and managing a Facebook business page is to not only have an engaging audience but also help the audience want to look up your products and services. One way of making this option more accessible is putting up direct links to your website.

Closing thoughts

The number of reasons to choose Facebook as your go-to platform for marketing is numerous. All you have to do is get on the website and start working on a page that helps your business reach consumers that you never thought possible.

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